Wirex is a digital payment platform with a mission of simplifying the world of crypto and fiat currencies, and making decentralised finance accessible to everyone. During my time at GRAFT, I directed and edited Wirex’s 2022 digital advertising campaign, ‘Step Inside.’
The Brief was to bring Wirex’s visual identity into the metaverse, whilst also using only stock footage and motion graphics due to shoot restrictions during the COVID-19 lockdowns.
Approach We arrived at using a mix of 2D and 3D motion graphics, combined with stock footage and product shots from previous Wirex shoots to create a new campaign that felt completely fresh yet still true to brand.
Over 250 Assets From creative concept to delivery, we supported Wirex with a core campaign: a 15 and 30 second spot that was adapted across 3 different aspect rations, for 13 different partners, and localised for 4 different economic regions—including a launch in the US market for the first time.
Client Wirex
Studio GRAFT
Collaborators Doug Choi, Shane O'Doherty, Tash Leviton
When May–July 2022